Curriculum Vitae

Jonathan Booysen

jonathanbooysen.com · LinkedIn · GitHub · X · jonathan@stroma.design

UX Engineer and Engineering Leader with a passion for thoughtful interaction design and performant experiences that work for everyone. 10+ years shipping products across web, mobile, Smart TV, WhatsApp and USSD platforms - from hands-on design and development to leading 30+ engineers serving millions of users across 40+ markets.

Experience

Stroma·Founder
2025 – Present

Strategic design and engineering partner for product teams who ship. Helping organisations bridge the gap between design vision and technical execution through hands-on leadership and delivery.

MultiChoice·Senior Manager: Software Engineering
Aug 2024 – Aug 2025

Led 30+ distributed engineers across Web, Mobile, WhatsApp Self Service and SuperSport applications. Owned technical strategy, team performance, and delivery excellence across multiple product lines serving millions of users.

  • Led MyDStv app rollout across 40+ African markets
  • Improved Google Play Store rating from 2.7 to 3.7
  • Increased crash-free rate from 93% to 98%
  • Established engineering standards and code review practices
MultiChoice·Software Development Manager: Frontend
Aug 2022 – Aug 2024

Led DStv Stream mobile engineering — video streaming architecture, player development, and cross-platform mobile experiences for iOS, Android and Android TV.

  • Led ExoPlayer to Media3 migration improving playback reliability
  • Shipped Android TV application from concept to production
  • Delivered streaming platform for Rugby World Cup
  • Grew team from 4 to 12 engineers
MultiChoice·Senior Software Engineer: Frontend
Feb 2020 – Aug 2022

Smart TV and Web streaming development. Built reusable components and established frontend architecture patterns across Samsung Tizen, LG webOS and web platforms.

  • Built reusable NPM streaming module used across 5 platforms
  • Integrated VPAID advertising increasing ad revenue by 25%
  • Developed Smart TV apps for Samsung Tizen and LG webOS
MultiChoice·Senior Interaction Designer
Jun 2018 – Feb 2020

First Interaction Designer in the division. Bridged design and engineering, led frontend architecture transition, and established design-to-code workflows.

  • Built React POC that shifted organisation from C#/Blazor to React
  • Created Arduino-based remote control prototype for user testing
  • Established design system and component documentation

Skills

JavaScript · TypeScript · React · React Native · Next.js · Node.js · GraphQL · REST APIs · Android (Kotlin) · iOS (Swift) · Smart TV (Tizen, webOS) · Video Streaming · ExoPlayer · Media3 · Engineering Management · Team Building · Technical Strategy · Agile · CI/CD · Code Review · Design Systems